Bloggers form a broad region of the larger group of online content creators. Others in this group are social media influencers and podcasters. Bloggers could be video bloggers, microbloggers or text bloggers depending on the nature of their online product. These people are responsible for critical global discussions as well as the spread of information. This responsibility is a huge task and with it, comes the need to observe some morals. Bloggers are responsible to their readers, viewers, and listeners to be respectful, fair and honest. The information supplied by bloggers could last a long time because the internet will always be there. Therefore accurate representation of content is of vital importance.
Role of Bloggers in the Society
- Practice freedom of speech not only to voice their opinions but also the views of others too. The world is becoming more accepting of democracy and the right to an opinion is the role of every blogger.
- Promote important discussion towards better leadership, environmental standards, human rights and freedoms among others.
- Shed critical light in the face of unfairness, discrimination, corruption, and injustice. It is imperative that every blogger understands that the age of the internet provides them with a role to disclose information that should be criticized.
Responsibility of Bloggers
- Every blogger is tasked with the responsibility to be answerable for any content they put out on the internet for public viewing, reading or listening.
- Credibility and Integrity. Bloggers have a duty to themselves and their audience to be credible in the information they distribute.
- Plagiarism free. A blogger has the responsibility to present their ideas without duplication of other bloggers content. In the case of borrowed information, sources should always be cited as a means of recognizing the work of the initial owners.
- Provide a definite source of information as a way to verify the information being supplied. In the modern free society, it is essential for a blogger to bear the ability to protect his or her sources.
- Draw distinctions between facts and commentaries so as not to misguide their audiences.
- Ensure that the title of the blog does not go beyond the scope of the actual content.
- Present information having considered their consequences to the victims. For instance, in a case of human tragedy, information posted may have dire consequences for the affected.
- Avoiding posting of information that the blogger would not state in person.
Applying a code of ethics is also implementing a roadmap to a successful blogging career because if bloggers are credible, then more people will want to read, listen or see what you have to say. In the same way, if you are mindful of your audience and represent the ones who cannot speak, more and more people will have the perception to trust you.
Blogs became more successful in the age of the internet because unlike news columns; they gave information with a personality that comes from the commentaries by the author. The important thing, however, is to strike a balance between being factual and opinionated while pointing out to the audience which is which.
If done correctly, bloggers have huge benefits such as:
- An opportunity to impact the lives of many others. Whether the topic is social, political or environmental, building awareness is a step closer towards improved life.
- Personal expression and building a brand. Blogging provides a platform to meet like-minded people and therefore creating a network beneficial to a blogger.
- Blogging allows for engagement with other people, and a blogger can benefit significantly from this through the exposure to different perspectives.
- Content mastery is another benefit of correct ethical blogging conduct. Regardless of your skill, writing, filming or recording, the more you engage in it, the better you become at it, and the sharper your skills get.
- Potential to make money. There is a lot of discussions about how you can make money from a blogging career.
With all these facts, it is clear that there is something like blogger molarity and bloggers should maintain it for the good of their readers, the future bloggers and to themselves. The print industry continues to diminish as the blogging world continues to rise, at some point, the rules will have to be written down to protect the people from fraudulent people online with ill motives such as spreading hate and discrimination as well as false information but as of now it is up to each blogger to be responsible.