Many people think you can write great content on what you love and earn passive income within a few hours. Besides, it takes a few seconds to create a WordPress account or a Tumblr, and you start the blog. The reality is far from the above misconception. To create a successful blog, you need to burn the midnight oil trying to engage the visitors and crafting ways of improving the website and increase your audience.
There are several strategies that you need to know before you can start your blog. The articles aim to extensively cover five concepts and equip you with the right facts.
- Create a Plan
Remember the famous adage by Benjamin Franklin, ‘Failing to plan is planning to fail,’ starting a new blog is like starting a new business. You have to plan every step. Do you have a vision for the blog? How do you plan to optimize the content? When you do not plan what material to include, and which words to use, the blog will not fare well in search engines and end up attracting a small audience.
What Is the Goal?
Why are you blogging? Is it an attempt to make money or a marketing tool for your business? Having a clear idea of what you want to do with the blog will help you in choosing the right SEO words to use in the content. It also enables you to set the target audience, how many subscribers do you want in the first five months? How much revenue should the blog generate?
When you focus the blog on a specific niche, you will rank well in the search engines. The blog content will be directed towards the needs of the society. Perform adequate research for you to come up with the best topic. Use BuzzSumo and SEMRush to come up with the right keywords.
Look Into Your Competitors
When you want to use your blog to make money via blog monetization, research about the blogs run by your competitors. Investigate the kind of keywords they are using and the ideas in the content. Check to see if they rank in search engines and learn some of the tricks they have implemented to make their blogs unique.
Join a Blogging Platform
There are numerous online blogging platforms like WordPress, Tumblr, and Blogger among many others that you can use to create the blog. Weigh the features and cost of each platform before choosing the one that fits your needs. Once the website attracts a large audience, you will have to switch to a platform that has high performance and is fast. Therefore, consider the relevance of the platform once the website grows.
- Great Content
The key to having a successful blog is the use of epic content. I bet you have heard the phrase; epic content is the kind of material that will shore up your content marketing strategy. Epic content builds your brand and increases your marketing campaign. NewsCred in a recent study indicated that millennials are attracted towards content leading brand loyalty. Excellent content will generate leads, create brand awareness and build your online presence. Remember a single visit from the right customer could be a lead. What makes an epic content?
- Content that is truthful and creates trust among the audience
- A heroic material that gathers a lot of shares
- The content has a long shelf life for it trends for some time.
- The content is exhaustive, and it covers every aspect of the blog theme
- It has a marketing merit
- The information can be acted upon.
- NetworkandSeek Advice
Blogging is a social adventure, and no particular textbook tells you the secret to a successful blogging career. Attend social functions and seek help from other bloggers. Enquire of the mistakes they have done and how they countered the challenges. Create relationships with your blog, request other bloggers to be a guest in their posts. Be careful which blogs you feature in. Concentrates on the blogs that share common interest, values, and passions as the audience is fairly your target audience too and they will connect with your material. Have a normal conversation with the audience and enjoy your topics. It will help you create loyal viewers.
- MakeUseof Statistics
Backup your arguments by using statistics. Statistics bring your points to life, and the reader relates with such content more.
In the past, blogs were more like diaries. Share your own experiences and opinions with the audience but not diary entries. Create an intimate relationship with the audience, answers all their questions and concerns. Picture yourself in the shoes of the client, what vital information might they be lacking, how about their emotions?
If the blog is excellent, top-notch out of the drawer kind of good, it will attract a large audience soon enough.